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D-Link Announces Plans to Launch First Dedicated Media Player Featuring Yahoo! Connected TV Platform
Posted: Mon Jan 31, 2011 02:20:51 PM

Broadcast Interactivity Feature Lets Viewers Participate with Their Favorite Programs

INTERNATIONAL CES - LAS VEGAS, Jan 05, 2011 - Today D-Link announced plans to launch the first ever Internet-connected media player, featuring the Yahoo! Connected TV platform. The D-Link® device will provide consumers access to the Yahoo! Connected TV experience without the purchase of a new TV. The announcement of this media player signifies the expansion of the Yahoo! Connected TV platform to new devices, beyond the embedded experience offered by leading TV brands Samsung, Sony, LG, VIZIO and Toshiba. The D-Link device will cost less than $200 and will be available in Q2, 2011.

Yahoo! Connected TV provides easy-to-use TV apps, with content specifically designed to complement the TV viewing experience, from social networking to music, games, news, weather, finance, shopping, and more than 50,000 movies and TV shows on-demand. The D-Link device will support the latest Yahoo! Connected TV apps, including new ones from CNBC, ClearChannel Radio, QVC, mgMedia, and many more.

The D-Link device will also support Yahoo!’s innovative broadcast interactivity feature, slated to launch with national broadcast and cable TV leaders and top brand advertisers. With the broadcast interactivity feature, consumers would be able to interact with Yahoo! Connected TV apps to do things such as vote for a reality TV participant, access information about characters, or make ecommerce purchases of merchandise such as clothing, music, and more. Yahoo! is collaborating with TV networks and cable programming providers ABC, CBS, HSN, and Showtime, as well as brand advertisers Ford, Mattel and Microsoft, on content for the pilot program in the first half of 2011.

“Consumers are signaling that they’re ready for Internet-connected TV and we are shaping the experience into something truly exciting. Our partnership with D-Link will give consumers even more options and access to incredible Internet content on their TVs with a new level of interactivity and engagement they’ve never experienced before,” said Ron Jacoby, vice president, Yahoo! Connected TV.

“D-Link is focused on delivering the best solutions for adding engaging and rich content to the best screen in the home, along with the connectivity platform to support the ultimate entertainment experience,” said Nick Tidd, president, D-Link North America “This partnership with Yahoo! brings seamless interactive content and innovative services to users, regardless of what type of HDTV they own.”

Yahoo! Connected TV Platform Distribution

D-Link is first among Yahoo!’s TV channel distribution partners to develop and market an Internet-connected media player for HDTVs. In 2010, Yahoo! significantly expanded its distribution through partnerships with more than 30 companies playing different roles in the TV ecosystem – from the architecture layer to System on Chip (SoC) providers, Original Design Manufacturers (ODM), to Original Equipment Manufacturers (OEM), ultimately providing publishers and app developers more reach than any other Internet-connected TV platform. Yahoo! Connected TV channel partners include SoC providers Broadcom Corporation, MediaTek and Trident Microsystems, and ODMs including Alpha Networks, Aonvision, TPV, and Vestel, and OEMs including Haier, Hisense and TCL.

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