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D-Link Collaborates with Cymphonix to Enable WishFi, Targeted Media Content Delivery Solution for Hospitality and Visitor-based Networks
Posted: Tue Jun 29, 2010 04:21:00 PM
 
"What makes Wishfi so attractive to hospitality and visitor-based networks is the ability to create value by offering micro-targeted information to individuals on the network"

Jun 22, 2010 - D-Link, the global leader in connectivity for small, medium and large enterprise business networking, today announced a collaboration with Cymphonix®, a leader in Secure Web Gateway solutions, to combine Cymphonix XLi technology with the D-Link® Wishfi™ product line to enhance highly-targeted advertising for hospitality and visitor-based networks. Wishfi is a pioneer of intelligent and targeted information delivery methods designed to offer tailored, revenue-generating content messaging and advertising for hospitality and visitor-based networks environments such as hotel franchise locations, coffee shops, cafés, or restaurants, and executive office suites.

"D-Link's Wishfi MediaSpace delivers a ground breaking solution that not only offers hospitality and visitor-based network operators a new revenue stream, but also creates a significant value-added service," said Brent Nixon, president and CEO of Cymphonix. "Cymphonix empowers D-Link's Wishfi MediaSpace to deliver precisely targeted advertising to users through our XLi OS, which provides complete visibility to all Internet content. We’re very pleased to team with D-Link on this cutting edge initiative that increases message effectiveness."

As users in hospitality or visitor-based networks log into the Internet, D-Link's Wishfi MediaSpace serves targeted information as part of the browser window. Information displayed ranges from sponsored advertisements to targeted internal messaging. Cymphonix XLi OS sits in-line with the browser traffic and is "content-aware," enabling a very precise match of sponsored information to the interest of the user.

"What makes Wishfi so attractive to hospitality and visitor-based networks is the ability to create value by offering micro-targeted information to individuals on the network," said Nick Tidd, president of D-Link North America. "The unique XLi technology from Cymphonix dramatically increases our visibility into converged Internet traffic to further enhance Wishfi’s precision. We’re delighted to strengthen the Wishfi v
 
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