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Posted: Mon Mar 02, 2009 11:08:00 AM
Tops 'Wireless and Mobility' Category with High Marks for Product Features, Product Reliability and Cost Margins

FOUNTAIN VALLEY, Calif., February 25, 2009 In a survey among leading resellers, Business Solutions Magazine named D-Link Systems a 'Best Channel Vendor' in the Wireless and Mobility category.

The survey, conducted in conjunction with Penn State University, collected 17,771 votes from 1,604 unique resellers, asked participants to rate their vendor partners in seven categories - Service/Support, Channel Friendly, Channel Program, Product Features, Product Reliability, Product Innovation and Adequate Value-Added Reseller (VAR) Margins.

"VARs said they would like to hear who their fellow resellers believe are their leading channel vendors. That information would help them make more informed decisions when selecting new products to resell. Hence, the Business Solutions Best (and Worst) Channel Vendors survey was born," editor Jim Rody writes in the January 2009 issue of Business Solutions, which lists the full list of best and worst channel vendors.

"Designed with the solution provider in mind, we have developed one of the most aggressive and innovative partner programs in the IT industry," said Keith A. Karlsen, executive vice president, D-Link Systems, Inc. "We recognize that in today's market, now more than ever, it is critical for us to effectively meet our customer's budgetary concerns by offering more cost-effective networking solutions, from the small to medium business, to education and government accounts. Winning this recognition from resellers is yet another sign that we are focused on solutions and our partners' ability to expand revenue potential."

D-Link recently committed to further helping its partners grow their businesses by offering greater incentives, such as discounts, automated bid desk and dedicated field sales and engineering support, said Karlsen. "The more partners sell our end-to-end line of networking solutions, the more they earn rebates and other opportunities to reach their sales goals. We've tried to reduce much of the sales administration paperwork and let them focus on what they do best - sell solutions and sell our products."

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